Why are Cryptocurrency Donations so Popular with Generation Z?

A recent article from The Good Men Project shares some interesting data about Generation Z and why they invest in cryptocurrency as well as the appeal of FFLG and Butter Token’s crypto collaboration:

Generation Z:

Generation Z represents people who are between 16 to 24 years old. They have earned the name “digital natives” because many of them grew up with the internet and regularly use social media. 46% of Generation Z reportedly invest in cryptocurrency and they use social media apps like Tik Tok and Youtube to learn about crypto and other people’s experiences with it. 

 

“According to the AECEF organization, Gen Z shares seven main areas of concern; health care, mental health, higher education, economic security, civic engagement, race equity, and the environment. Statistics show that 73% of the responding Gen Zers prefer buying products with a higher price if it’s a sustainable product created by a sustainable brand” (Granit Mustafa)

 

Generation Z and Non-Profit Organizations:

“There are multiple organizations that are bringing millennials and Gen Zers under their umbrella, due to these generations being interested and self-responsible towards helping others and believing in “the greater good”. Gaining support from Millennials and Gen Z in a non-profit organization not only increases engagement on social issues such as equality, education, and food relief, but it also increases cryptocurrency adoption and a technology-friendly audience” (Granit Mustafa)

 

FFLG and Butter Token: 

“The partnership between Food for Life Global and the Butter Token is the epitome of a sustainable and efficient way of giving and aiding prosperity globally. By adopting cryptocurrency donations and facilitating a partnership between nonprofits and digital coins, they are paving the way for a younger audience. Millennials and Gen Z have the capability to donate their investments in crypto for the social issues they so profoundly advocate for! Opening new opportunities and options for new donors is leading Food for Life to feed billions of children globally with nutritious meals. The Butter Token has raised over $400,000 in total since its launch on April 4 of 2021.” (Granit Mustafa)

 

You can read the full article here.  

Picture of Paul Rodney Turner

Paul Rodney Turner

Co-founded Food for Life Global in 1995, now known as Food Yoga International. He is a former monk, a keynote speaker, a veteran of the World Bank, social entrepreneur, holistic life coach, and the author of 6 books, including FOOD YOGA, and The 7 Maxims for Soul Happiness.

Mr. Turner has traveled to 72 countries over the last 40 years helping to establish Food Yoga projects, train volunteers, and spread the message of uniting the world with pure food.

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