The Windowfarm Project was started by artists Britta Riley and Rebecca Bray in February, 2009 through an artist’s residency at Eyebeam Center for Art and Technology in New York. The initiative was sponsored by Submersible Design, Riley and Bray’s interactive design firm.Riley came up with the idea for the project in 2008 after reading Michael Pollan’s “Why Bother?” article in the New York Times Magazine in conjunction with Clay Shirky’s book Here Comes Everybody. She wanted to grow some of her own food but lived in a 5-story walk-up in Brooklyn. Rooftop growing was problematic, so harnessing the light in the window plus the year-round climate control of an apartment seemed promising. With limited space, dirt growing was not an option. So, the challenge was to make hydroponics vertical and optimized for the window space. The plan was to share any innovations with others so that the project could become a mass collaboration. Windowfarms has been featured on Martha Stewart, Good Morning America, NPR and was listed in Entrepreneur Magazine’s Top 100 Ventures to watch. To learn more, visit, www.windowfarms.org
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