Generation Z makes up 27% of the US population today, but engaging with supporters from this diverse population could be very challenging. However, many of them sincerely care about environmental and social issues—and they’d donate to make a difference. And your nonprofit organization can help engage this passion productively. As Gen Z joins the workforce, they’re likely also searching for efficient partners who share their drive. Your charity could attract donors from the Gen Z population and even gain life-long supporters. But you can begin by discovering the passions of these underutilized folks and how to connect with them.