Generation Z represents people who are between 16 to 24 years old. They have earned the name “digital natives” because many of them grew up with the internet and regularly use social media. 46% of Generation Z reportedly invest in cryptocurrency and they use social media apps like Tik Tok and Youtube to learn about crypto and other people’s experiences with it.
“According to the AECEF organization, Gen Z shares seven main areas of concern; health care, mental health, higher education, economic security, civic engagement, race equity, and the environment. Statistics show that 73% of the responding Gen Zers prefer buying products with a higher price if it’s a sustainable product created by a sustainable brand” (Granit Mustafa)
Generation Z and Non-Profit Organizations:
“There are multiple organizations that are bringing millennials and Gen Zers under their umbrella, due to these generations being interested and self-responsible towards helping others and believing in “the greater good”. Gaining support from Millennials and Gen Z in a non-profit organization not only increases engagement on social issues such as equality, education, and food relief, but it also increases cryptocurrency adoption and a technology-friendly audience” (Granit Mustafa)
FFLG and Butter Token:
“The partnership between Food for Life Global and the Butter Token is the epitome of a sustainable and efficient way of giving and aiding prosperity globally. By adopting cryptocurrency donations and facilitating a partnership between nonprofits and digital coins, they are paving the way for a younger audience. Millennials and Gen Z have the capability to donate their investments in crypto for the social issues they so profoundly advocate for! Opening new opportunities and options for new donors is leading Food for Life to feed billions of children globally with nutritious meals. The Butter Token has raised over $400,000 in total since its launch on April 4 of 2021.” (Granit Mustafa)
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