If you’re seeking better public relations, the use of a focused and brand-relevant measurable cause marketing strategy as a major thrust of your CSR programs ensures happier clientele and stakeholders that directly improves financial performance.
In addition to bettering society and the environment, a measurable cause marketing-focused CSR delivers more sales as consumers prefer purchasing from brands that make certified and visible social impacts.
Another beautiful aspect of the OM Guarantee certification is that unlike a donation, you are purchasing a digital asset and so your expense can be categorized as an advertisement.
The bottom line here is that with the OM Guarantee certification, needy children win, the planet wins, and your company’s brand reputation wins.
To get started a company simply self certifies their social responsibility, registers their details on our website, and purchases as many OM Guarantee certifications that their marketing budget permits. You will be provided a custom code that will display the social impact your company has made on your website. You will also be provided a custom QR code that you can place on product packaging or in the storefront window.