Would You Like to Make a Measurable Social Impact?
With the OM Guarantee™ Certification on your product or service, you can stand above your competitors!
Our Charity Partner has served over
6 BILLION FREE MEALS
To needy people in 60 countries
Consumers are demanding that companies give back
The primary benefits of cause-related marketing are a greater bond with consumers and the goodwill that comes along with doing charity, however, with the OM Guarantee™ certification, you not only get the guarantee of measurable output, but you’ll also get the added benefit of being recognized for your social responsibility.
The OM GUARANTEE™ certification provides a clear and distinguishable market advantage for companies wanting to show their commitment to a social cause, and what better way than adhering to the best ethical, environmental and social standards while also supporting the health and well-being of hungry children worldwide, caring for abused animals, and planting trees!
Learn why your brand needs to be OM Guarantee Certified...
Embracing socially responsible policies can go a long way towards attracting and retaining customers, which is essential to a company’s long-term success. This is why today’s most admired companies are increasingly ramping up their focus on social responsibility and measurable cause marketing to stay a step ahead of their competitors. New research from Mintel revealed that a company’s charitable giving affects 73% of American’s purchasing decisions.
Make Your Brands Stand out above others
Why Your Company Needs a Measurable Cause-marketing Strategy
Most consumers today are demanding that companies not only be socially-responsible but that they also give back in a meaningful way. In fact, most consumers will even change brands if one is more charitable than the other. However, until now, such cause marketing has never been measured. In other words, what actually happens with those percentages of sales given to charitable causes?
To address this issue, I founded feedOM — the kindness ecosystem that now licenses the OM Guarantee certification. feedOM’s mission is to help socially- responsible and conscious companies and consumers participate in a mutually beneficial, output measurable humanitarian effort to end child hunger, animal abuse, and deforestation.
OM stands for Output Measurable and so what we offer is a cost-efficient way for companies to make a positive social impact that is not only measurable but certified too! Each OM Guarantee only costs 25 cents and for that little amount, by leveraging the cost-efficiency of Food for Life Global, we can absolutely guarantee that a needy child receives a freshly cooked vegan meal.
We are also offering OM Guarantees to feed rescued animals and plant trees by working with other charity partners. So depending on the companies mission and values, they can choose one of these three social outputs.
Combining your corporate social responsibility with a measurable cause marketing strategy delivers a clear message of integrity to your customers and builds loyalty.
If you’re seeking better public relations, the use of a focused and brand-relevant measurable cause marketing strategy as a major thrust of your CSR programs ensures happier clientele and stakeholders that directly improves financial performance.
In addition to bettering society and the environment, a measurable cause marketing-focused CSR delivers more sales as consumers prefer purchasing from brands that make certified and visible social impacts.
Another beautiful aspect of the OM Guarantee certification is that unlike a donation, you are purchasing a digital asset and so your expense can be categorized as an advertisement.
The bottom line here is that with the OM Guarantee certification, needy children win, the planet wins, and your company’s brand reputation wins.
We will soon be launching OM Guarantee applications for all the major POS systems of the world so that customers of OM Guarantee certified companies can get the instant gratification of seeing the impact of their purchase. Their purchase receipt will state exactly how many children will receive a vegan meal, how many rescued animals will be fed, or how many trees will be planted because of their purchase! Just imagine how much loyalty this will foster?
To get started a company simply self certifies their social responsibility, registers their details on our website, and purchases as many OM Guarantee certifications that their marketing budget permits. You will be provided a custom code that will display the social impact your company has made on your website. You will also be provided a custom QR code that you can place on product packaging or in the storefront window.
I am confident we can help you build customer loyalty,
Ilaria MontroneMarketplace Executive, Sweatcoin
feedOM™’s mission is to help socially- responsible and conscious companies and consumers participate in a mutually beneficial, output measurable humanitarian effort to end child hunger, animal abuse, and deforestation.
OM Guarantee Certified Companies
The OM GUARANTEE™ sponsorship opportunity that is exclusively offered to socially-responsible companies that align their product or service with conscious consumerism, including advocating for fair-trade and equal opportunity employment, and when relevant, adhering to strict vegan and eco-friendly standards.
Our Charity Partners
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“A box of cookies to a dog is not charity. Charity is the cookies shared with the dog, when you are just as hungry as the dog.”