ISKCON Food Relief Foundation receives IMC Ramakrishna Bajaj National Quality Award

ISKCON Food Relief Foundation receives IMC Ramakrishna Bajaj National Quality Award

Source: Dandavats By Radha Krishna Das ISKCON Food Relief Foundation – Annamrita, an NGO affiliate of Food for Life Global that has been working tirelessly for nearly 13 years to fight classroom hunger and provide the underprivileged school children of India with wholesome nutritious meals has won the prestigious IMC Ramakrishna Bajaj National Quality award for the second year in a row. Inspired by Srila Prabhupada – the Founder Acharya of International Society for Krishna Consciousness who was a true visionary and wanted to see a hunger-free world, the motto of Annamrita is to serve “Food as Pure as Nectar” to all. In partnership with the Government of India and various State Governments and inestimable support from many philanthropic donors, corporates and well-wishers; Annamrita has grown from humble beginnings to serving just 900 students in one school, to today serving 1.2 million meals every day of which over 100,000 meals are served in Mumbai itself and nearly 300,000 meals daily in Maharashtra. The work received recognition and commendation through several awards and citations. This decision was preceded by 4 rounds which needed to be cleared; application and interview, then documentation, submissions and finally NGO site visits to the Mira Road and Tardeo kitchens that were both audited by a panel. ISKCON Food Relief Foundation finally won the Certificate of Merit in the NGO category. The Awards ceremony which was held at Y B Chavan Auditorium Mumbai on 16th March 2017 saw a gathering of eminent individuals from various sectors like FMCS, Transport, Finance, Healthcare and Social Work. The event was presided over by the esteemed panel consisting of Mr. Deepak Premnarayan – President IMC Chamber of Commerce and Industry, Mr. Niraj Bajaj – Chairman, IMC RBNQ Award Trust, Mr. Suresh Lulla- Chairman IMC RBNQA as well as members of the […]

New branding for Food for Life Global

Over the last 22 years, Food for Life Global (FFLG) brand has gone through a few incarnations, but what has been consistent throughout has been our cartoon character Prasadam das (servant of holy food). However, in 2016, our creative partners at WordPlay Studios in Sydney, Australia took upon the task of rebranding the organization to better suit the organization in 2017. During the rebranding process, the team began with the following challenge: FFLG is facing some challenges that most companies and organizations face as they mature. These challenges are such things as staying relevant to your audience, standing out in a crowd and finding an emotional connection with people. In short, FFLG is doing HUGE things but isn’t getting the recognition it deserves. We have defined a set of objectives in which we will address in the brand evolution process. These objectives are as follows: Objectives Gain more brand awareness & visibility Promote spiritual equality as an end to world hunger Better position FFLG to raise funds Deliverables Marketing, Identity, Social Media, Website & video content Create an identity that communicates FFLG’s ethos & core values Branded communication documents Firstly they deconstructed the existing branding, looking at the underlying tone and messages Food for Life Global has communicated over the years. Every design they then created focused on delivering a core message. They then created a variety of initial concepts looking at visual motives of nature, geometry, marigold flowers, thali plates and other abstract symbols. When they related each symbol back to FFLG’s core purpose – to unite the world through pure food – these symbols weren’t completely resonating. They slept on these ideas and they still didn’t seem to be a match for the organization, its message, and its history. So they let those concepts settle and went back to the […]