Food for Life Global welcomes
those who would like to become advocates for one or all of FFL's
projects. Advocacy can be as simple as making it a habit to always
tell the people you meet about Food for Life. We believe strongly
in the power and efficiency of word-of-mouth marketing and prefer
it to spending donor funds on paid advertizing. That's why our
administrative overheads are kept to under 20%.
So What is FFL's Message?
No advocacy campaign can
succeed without a powerful, coherent message. A message
that is at the same time logically persuasive, morally authoritative,
and capable of evoking passion. A thoughtful and succinct message
also enables an organization and its constituents to speak with
a unified voice about specific social
issues.
Key Messages
There are numerous things we'd like people to know about
Food for Life. But the most important messages
are as follows:
- Food for Life is the world's largest vegetarian/vegan
food relief with projects in more than 50 countries
- Food for Life serves 20 meals every second of the
day
- All Food for Life meals are freshly cooked and highly
nutritious
- Food for Life aims to bring about peace and prosperity
in the world through the liberal distribution of pure vegan meals
cooked with love
- Food for Life is uniting the world through food
with its committment to spiritual equality and liberal food
relief
- By serving only plant-based meals, Food for Life
is practically demonstrating how world hunger can be tackled
in the most cost efficient, environmentally-friendly and
non-violent manner
- Food for Life is raising consciousness through
it's nutritious food relief service and education
initiatives
- Without killing a single animal, Food for Life
is serving over 1.5 million meals daily to the most needy
people in the world
Advocacy Resources
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